Day

Date

Time

Topic

Venue

1

Sat 7 July 07

13.00-15.15

Introduction

The Role of Producer in Art & Commercial Films

GMM Bld.

Floor 21st

15.15-15.45

Break

15.45-18.00

Group Discussion & Set Up Project Pitching (4 film projects)

2

Sun 8 July 07

13.00-15.15

Thai Film Business

-Production

-Distribution

-Exhibition

-Show me the money: Cost VS Revenue, Profit & Lost Statement

GMM Bld.

Floor 21st

15.15-15.45

Break

15.45-18.00

Case Study: “Maekong Full-moon Party”

Workshop & Project Remarks focused on Profit & Lost, Packaging, Marketing Distribution

3

Sat 14 July 07

13.00-15.15

International Film Business

-Art House VS Hollywood

-Film Festival

-Film Market

-Film Financing Forum

-Film Funding

-Sales Agent

-Distribution

GMM Bld.

Floor 21st

15.15-15.45

Break

15.45-18.00

Case Study: Mystery Object at Noon, Blissfully Yours, Tropical Malady, Syndrome & A Century

by Guest Speaker Apichatpong Weerasettakul*

Workshop & Project Remarks focused on International Project Strategies

4

Sun 15 July 07

13.00-15.15

Key Success for Thai Film

-Art VS Commercial / Box Office VS Award

-Thailand Box Office Analysis

-PR & Public phenomenon

-Brand Royalty

-Award, International Award

GMM Bld.

Floor 21st

15.15-15.45

Break

15.45-18.00

Case Study “My Girl” by Guest Speaker Jira Malikul* Workshop & Project Remark

Date

Time

Topic

Venue

5

Sat 21 July 07

9.00-12.00

Master Class by Producer from Europe - Chinlin

Conference Hall , Central World

12.00-13.30

Lunch

13.30-16.30

Master Class by Producer from Europe - Chinlin

16.30-16.45

Break

16.45-18.00

Evaluation & Discussion

6

Sun 22 July 07

9.00-12.00

Master Class by Producers from Asia - Daniel Yu & Lorena Tee

Conference Hall, Central World

12.00-13.30

Lunch

13.30-16.30

Master Class by Producers from Asia - Daniel Yu & Lorena Tee

16.30-16.45

Break

16.45-18-00

Evaluation & Discussion

Date

Time

Topic

Venue

7

Sat 28 July 07

13.00-15.15

Developing – Packaging – Financing - Greenlight

-Entire Production Process

-Source of Funds

-Equity, Soft Money, Against Right

-Before Recoup, After Recoup, Film Maker Shares

-Legal

-Delivery Material

GMM Bld.

Floor 21st

15.15-15.45

Break

15.45-18.00

Film Projects Presentation & Project Remarks

8

Sun 29 July 07

13.00-15.15

Film Marketing & Distribution

-Strategy (Award VS Money)

-SWOT, Do & Don’t

-Release Date, Action Plan, --Hype, PR & AD

-War Room

GMM Bld.

Floor 21st

15.15-15.45

Break

15.45-18.00

Film Projects Presentation & Project Remarks

18.00-19.00

Evaluation